Two examples of how big brands rely on storytelling to find a way into their online community’s hearts.
Storytelling, engagement, virality. The path to be followed is always that. How many times do we have to say that a good video-marketing campaign needs to focus on the narrative in order to be effective? And even in these cases, that rule applies. The two spots I’ve chosen belong to brands that are very distant from each other, both geographically and from a business point of view, but they both can move people’s emotions through a story. Continua a leggere